Internet of Things & Marketing

by @Raghavendra Deshpande – Business Development Expert

5 Ways the Internet of Things Will Make Marketing Smarter


The Internet of Things (IoT) is a real technological revolution that will impact everything we do. It’s a gigantic wave of new possibility that is destined to change the face of technology as we know it.

IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the internet, thus allowing for the direct transmission of and seamless sharing of data.

IoT will have the enormous impact on the way we do business, specifically where marketing is concerned. Here’s 5 ways that IoT will improve marketing ROI:

  1. Easy Exchange of Sales Data
  2. Smarter CRM: Instantaneous Customer Analysis
  3. Devices That Know They’re Dying
  4. Predictive Social Media
  5. Imagine a 100% CTR (Click through Rate)

To learn more about IoT Initiatives for Marketing , visit here.

Follow Raghu on Twitter: @raghavitchamps

Follow ITChamps on Twitter: @ITChamps_SAP


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